It’s no secret that cryptocurrency exchange Coinbase has been on a mission to boost adoption of digital assets since its launch in 2012. The San Francisco-based firm has been ramping up its efforts in recent years, and one of its latest moves was to run a commercial during the Super Bowl.
The ad, which featured a close-up of a golden coin with the Coinbase logo on it, ran for 30 seconds during the second quarter of the game. It was the first time that a crypto company had advertised during the event, and it generated a lot of buzz online.
So, did the Coinbase ad work?
There’s no denying that the ad generated a lot of attention for Coinbase. The commercial was widely talked about on social media, with many people praising the company for its bold move.
What’s more, the ad appears to have had an impact on Coinbase’s business. The exchange saw a significant spike in traffic immediately after the ad ran, and it has continued to see strong growth in the weeks since.
Of course, it’s impossible to say definitively whether or not the ad was responsible for this growth. However, it seems likely that it played at least some role in bringing new users to Coinbase.
All in all, it seems safe to say that the Coinbase ad was a success. It generated a lot of attention and may have even helped to boost the company’s business.
Given all this, it’s likely that we’ll see more crypto ads in mainstream media in the future.