Since its founding in 2012, Coinbase has become one of the most well-known and well-respected exchanges in the cryptocurrency space. Based in San Francisco, Coinbase boasts over 30 million customers in over 100 countries.
Coinbase offers a flow trading platform for institutional investors and traders. Flow allows users to trade a variety of digital assets on a centralized platform with low fees.
Coinbase has been working to attract more institutional investors to its platform. In 2019, Coinbase hired former Goldman Sachs executive Eric Scro as its first ever head of institutional sales.
Scro’s hire was a signal that Coinbase was serious about attracting big money to its exchange.
In December 2020, Coinbase announced that it had raised $300 million from Tiger Global Management at a $8 billion valuation. This was one of the largest ever funding rounds for a cryptocurrency company and it showed that there is still strong interest from traditional investors in the space.
Coinbase has also been beefing up its executive team. In March 2021, Coinbase hired Alesia Haas as its new Chief Financial Officer.
Haas is a veteran of the traditional financial world and her hire is another sign that Coinbase is looking to attract more mainstream investors.
So does Coinbase have a flow? Yes, it does. And it looks like that flow is only going to increase in the future as the exchange continues to attract more institutional investors and build out its team with experienced financial executives.